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He underpromises and overdelivers, and always does what is in the best interest of the hair patient versus some other doctors who play games to increase their profit. In person, he’s sanguine, determined not to let his enemies get him down. He still dreams about Sean Mackk all the time, but insists that what’s most important is staying positive – never letting anyone think for a second that he can’t cope.
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On the front porch, neighborhood sentinels sat on a couch, straight military, sometimes shooting at the encroaching enemy, sometimes heading out on retaliatory missions. Everyone sold dope back then, so crackheads staggered up and down the block. The candy spot was next door and they weren’t selling Now & Laters. Nonetheless, “California Love” offered the state an official anthem and the city of champions a battle cry. That was 1995; Rucci was a toddler, and North Inglewood was a war zone. Simply provide us with photos and answers to some simple questions, and we’ll tailor a treatment plan just for you.
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Compton sustained its iron grip with The Game, somehow the only star to emerge from the land south of the 10 Freeway during the ‘00s. With many ‘90s gangbangers dead or in jail, a new generation emerged. Black and Latinx teenagers ditched low riders, Chucks and size XXL Dickies for skateboards, Vans and jerking. You might catch a Tec in their skinny jeans, but the hustle had evolved.
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It pays homage to the title and anthropomorphic canine lechery of the original cover, and swipes a hook from a Y2K-era Snoop and Kokane collaboration (“Pump Yo Breakz”). But like YG, 03 Greedo and even Kendrick (“Bumping Jeezy’s first album, looking distracted”), the slippery bounce and gelatinous shake of Southern rap unmistakably factors into Rucci’s DNA. Back then everyone called him “Midget,” a nod to his almost identical resemblance to his father and his uncle, Anthony “BD” Martinez, who rapped and made beats under the name, P-Funky. Nearly a quarter-century later, this lopsided rectangle of color-coordinated asphalt, strip malls and tribal pride has slowly begun to gentrify. Billions of dollars of NFL and Madison Square Garden Company money have poured into the area, leading to the usual cycle of displacement, creeping rents and artisanal Bloody Mary bars on Market Street. But a mile or two away, you can still find Rucci, 24, who survived biblical trials and tragedies to become the neighborhood’s biggest young rap star since Mack 10 first backyard boogied.
The all-female jerk-rap quintet, Pink Dollaz, produced some of the best singles of the Myspace era, but never signed to a major. Skeme collaborated with TDE, ghost-wrote for Iggy Azalea, and built a sterling reputation, but never became a national phenomenon. Out of nowhere, the flamboyant FRosTydaSnowMann set the city on fire with a few 2016 singles, but quickly vanished into the Los Angeles County jail system. Amateur Twitter A&Rs often forget that rap is an inherently regional art form.
We’re inside 2Eleven’s Level Up store on Centinela, which everyone around here just calls “the Nela.” It’s a small streetwear boutique adjacent to a dry cleaners and a soul food restaurant. In the store window, there’s a mannequin in a tracksuit and a “Grind Till We Rich” jersey. Inglewood hats are next to “Bitch Relax” T-shirts and apparel from the Norf Clothing line that Mackk co-founded.
They have over 30 years of combined experience in the industry and began their careers in Japan before moving to the US. They are joined by Master Stylist Yoshiaki Oyama who has over 20 years of experience working in several counties like Japan, Australia, Canada, and the US. Their highly trained staff offers a wide variety of hair services and are up-to-date on the latest trends and technologies in the industry. They strive to provide exceptional quality, and are open seven days per week.
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Sabrina Paparella is a writer, content manager, and search strategist whose resume includes positions with Red Hen Press and Clique Brands Inc. She earned a master's degree in English language and literature from Claremont Graduate University. Silence screams for a few seconds, until someone mentions Chili’s again. And as soon as Rucci and his crew get in the car to leave, the cops pull into the parking lot.
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“They saw those cameras and don’t want no problems with the camera rolling.” Someone tells Rucci that they’re going to eat at Chili’s. Rucci and Mackk dropped solo music separately, but their lone MackkRucci album established them as the most ferocious L.A. Cameos came from nascent South Central stars G Perico, Drakeo and AzSwaye and a SuWoop Justice League of Joe Moses, 2Eleven and FreeAckrite. MackkRucci attacked like a two-headed Cerberus unchained, barking bloodthirsty murder raps over sinister minor chords that sounded like they were played with a scythe. Think Boosie and Webbie if you swapped out Waffle House for Roscoe’s House of Chicken and Waffles.
Roughly a decade younger than Tako, he became Rucci’s best friend and helped nurtured his innate musical talent. Other NHP nerve centers existed, but this was the only one that never got shut down. Armed with automatic weapons and barking, drug-sniffing dogs, they’d break down the door and aim the barrel at Rucci’s grandmother, cussing her out, and screaming at everyone to hit the floor.
If Tako is ever allowed – or able – to return, Rogers Park won’t even remotely be the same. They probably won’t be selling Moon Juice on Centinela anytime soon, but art galleries keep popping up on the perimeter of the set. The adjective has been used multiple times this afternoon and it’s no weather reference. The war with the Treces rages unabated and it’s wise to keep a low profile. “You probably saved us,” Natural Instinct tells the photographer.
Consultations are recommended for certain cuts and styles, depending on what the desired end result is. When it came time for high school, Rucci’s mother wisely sent him away, this time to Santa Monica, where he followed his older sister, an all-state softball player. It wasn’t like he was welcome in Inglewood anyway; his father’s reputation with school administrators was so bad that Rucci claims he was preemptively banned from enrolling. So the younger Martinez went from Beach to Ocean Avenue, which only sounds inconsequential if you’ve never been to L.A.. The project baby was suddenly playing defensive line on the well-funded football team, attending proms in lavish oceanfront hotels, befriended by rich kids. In the hopes that he’d stay out of trouble, his mom gave him $50 a day.
He’s a natural peacemaker, handling the politics between sides, carefully navigating the myriad sects and affiliations of L.A. Gangsta rap – a labyrinth unto itself, but one Rucci was born into and seems destined to conquer. After 30 days, Tako fled in search of refuge, traveling north through Mexico, winding up in Tijuana. He’s selling insurance now for Allstate, living close to the beach. There are worse outcomes, of course, but he’s barred from returning to America, where his children and entire family still reside. By then, Rucci’s grandmother had moved from Beach to nearby Victor Avenue, but trouble still followed.
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